The healthcare professional of the future will use technology to reduce work pressure and improve the quality of care and life. 14 elderly care organizations in the Utrecht region in the Netherlands want to work together to make more use of the opportunities that care technology offers within their organizations. Technology is an important driver of change.
The challenge is to increase the knowledge, application and adoption level in the organizations (employees), chain (network) and with the client.
Commissioned by Utrechtzorg, I was asked to design the visual identity of this project.