VBAT Meet Market

The challenge:
The challenge being to design the look & feel of an airline livery who’s destinations are Holland and Mexico.
Using elements from Dutch & Mexican culture, design the tail fin of a plane. It could be a pattern, a typographic logo, a symbol. It’s your design so be as creative as you like. See it exhibited as part of our FLY installation at both Meet Market events in Amsterdam and Mexico City.

The jury:
Jurors Richard van der Laken (What Design Can Do), Nicolette Hulsebos (Fonk), Joris van Elk (ADCN), Saskia Vermeulen, Pieter Jelle Braaksma and Graham Sturt (VBAT).

The approach:
A symbolic approach. The design is a mix of the national flags of the two countries. In the middle you see a stylized typographic element which can be read as the letter N (etherlands) and M (exico).

The result:
Third price winner!

See here the pictures of the exhibition organized by VBAT.
Photo / event credits by VBAT
 
Featured in Fonk magazine

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